Partnering with Crayola Experience

FIAT of the Lehigh Valley, now known as Brown-Daub Alfa Romeo Fiat, had the opportunity to partner with the Crayola Experience, located in Easton, PA. The “Design Your Dream FIAT” marketing campaign was a great way to both brands noticed together. Crayola’s design team created the FIAT coloring pages and provided all the crayons. In the summer of 2014, we held the coloring contest at local events in the area such as the Blueberry Festival and the Roseto Big Time Festival. Every child that walked past our booth, were so excited to enter and parents were intrigued to learn more about the fun and exciting contest.

When we all finally sat down and reviewed all the designs, Allison’s coloring really stood out to me because it was so colorful and she was really detailed in the shapes she used. Allison’s prize was a free day of fun at The Crayola Experience with four of her closest friends. I had the opportunity to drive Allison around Downtown Easton to showcase her amazing design that become a reality, all thanks to the vehicle wrap made by idwraps.com.

WFMZ showed up to promote the amazing day. You can watch the video HERE.